Wednesday, August 26, 2020

The Road to Doctor-ship free essay sample

As right on time as third grade, it was obvious to me that medication was an enthusiasm of mine. My father had gotten a situation in a residency program in Pennsylvania for his careful forte; so as to finish his clinical preparing and turn into a doctor he was required to live in a medical clinic gave condo. My mom had concluded that she was unable to leave our present home in Detroit and subside into another home close my dad’s emergency clinic since it would be too agitating for the family and she couldn’t bear to leave her own patients. From going through those two years of my adolescence without my father, I took in the huge penances specialists make. In secondary school, my enthusiasm for medication turned out to be increasingly engaged around scholarly regions like human life systems, atomic science, and logical examination. My exploration especially raised my degree of comprehension of medications and sub-atomic cooperations at a cell level, and it was with this thankfulness that I collected information about what in drugs made them powerful. We will compose a custom paper test on The Road to Doctor-transport or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I got engaged with Science Olympiad and worked in a nearby clinic as a staff secretary at the front work area, getting things done and shipping blood tests. This involvement with the medical clinic showed me how an emergency clinic works and works, from receptionists and information passage laborers to doctors and medical clinic overseers. In addition to the fact that i was capable, and by and large required to, collaborate straightforwardly with patients everything being equal, yet I additionally found out about how patients depended their PCPs with the most close to home data that they left well enough alone from even their families, similar to their ongoing auto crash or memory misfortune. So as to acquire knowledge into a physician’s everyday errands, I worked in my mother’s interior medication practice after school during sophomore year. My obligations, which included noting the workplace telephone, planning arrangements, and recording archives, permitted me to sha rpen my authoritative abilities just as find out about how basic administration is in the activity of a decent private practice. I watched the communications between my mother and her patients and the manner by which patients said thanks to her. Patients would go to her in the wake of recouping from crippling sicknesses and toss their arms around her, frequently crying as they portrayed the delights of at long last being their â€Å"normal selves† once more. Blossoms or natural product containers regularly showed up at her office with photographs of recouped patients, standing by and by with their families or doing the thing they love whether it be horseback riding or ball. As I was growing up, my father frequently brought home high-goals pictures of organs from medical procedures that he performed for me to gain from. This was one more factor that started my enthusiasm for the quest for a clinical profession. I would regularly mess around with myself to perceive what number of organs I could find and mark effectively. Human life structures and its physiology became something I invested more energy self-considering.

Saturday, August 22, 2020

Critique of the medical research Essay

Presentation (2) What is the motivation behind the examination?  â â â â â â â â â â The reason for this investigation is to exhibit the different components for the drawn out pre-medical clinic delay in African-American with Acute myocardial infarction.â Another motivation behind the examination is to show the way where seen bigotry (experience of racial segregation) influences the pre-emergency clinic delay. Is the reason for the investigation unmistakably introduced?  â â â â â â â â â â The examination has exhibited to a limited degree that few related factors, for example, ethnic foundation, clinical protection, nearness of an observer (relative or a relative during the assault), conjugal status, general wellbeing status, nearness of any fundamental sickness and saw prejudice, do assume a significant job in drawing out the timeframe between the beginning of the side effects and hospitalization.â However, further investigations are required to give increasingly definite data about these elements. Issue Statement (5) What issue was the examination directed to determine?  â â â â â â â â â â The investigation was led to decide the elements related with delayed pre-emergency clinic delay in African-Americans with intense myocardial localized necrosis than Whites.â It was discovered that passing because of cardiovascular infection claims were altogether higher in African-Americans than some other group.â Besides, the examination was likewise directed to show the degree to which saw prejudice influences the pre-medical clinic delay in African-Americans with intense myocardial dead tissue. How is the issue significant for nursing practice?  â â â â â â â â â â Acute myocardial localized necrosis is one of the primary driver of death in both, types of people, living in created countries.â Fatalities because of cardiovascular malady are fundamentally higher in African-Americans than some other racial group.â The result following intense myocardial dead tissue differs relying upon the quickness at which with reperfusion treatment is provided.â In this treatment intercession, the blood gracefully to the heart is reestablished back to ordinary. Specialists that artificially break up thrombi (clusters framed inside the veins) or extend veins (vasodilators) are administered.â Besides, surgeries, for example, angioplasty (remaking of the blocked course), catheterization (addition of an inflatable tipped cylindrical gadget) or coronary corridor sidestep (uniting an area of a vein), may likewise be performed to reestablish the blood gracefully to the cardiovascular tissues. Reperfusion treatment is by all accounts most significant when given inside one hour following the improvement of side effects and indications of myocardial infarction.â Delay in giving treatment may assume a significant job in expanding the grimness and death paces of intense myocardial infarction.â As African-Americans take longer time in looking for treatment for the side effects and indications of intense myocardial localized necrosis than Whites, the result will be less positive in African-Americans.â Hence, measures to bring down defer times can be initiated in African-Americans with intense myocardial dead tissue. Is the difficult proclamation unmistakably expressed? Portray.  â â â â â â â â â â The postponement in looking for treatment for the indications and indications of intense myocardial dead tissue are longer in African-Americans than Whites.â As the period between the beginning of the side effects and indications of intense myocardial localized necrosis and organization of treatment assumes an exceptionally basic job on the result of the confusion, the particular variables related with delayed pre-clinic delay in African-Americans ought to be determined.â The difficult proclamation is obviously referenced. Research Question(s) What is the examination question? If not expressed, what might you say the exploration question is?  â â â â â â â â â â A decent research question would be â€Å"To study the causes or factors related with delayed pre-medical clinic delay in African-Americans with intense myocardial infarction†. Theories What is the speculation? If not expressed, what might you say the speculation is?  â â â â â â â â â â From the examination, it is unmistakably apparent that African-Americans set aside longer effort to look for crisis clinical assistance for intense myocardial dead tissue than whites.â However, saw bigotry (genuine encounter of racial separation) didn't assume a significant job. Study Variables What are the autonomous and ward factors? Or on the other hand, in the event that it is an unmistakable or correlational plan, what are the exploration factors?  â â â â â â â â â â In this investigation, an enlightening structure is used.â â To decide the elements related with delayed pre-emergency clinic postpones autonomous t tests and chi square tests were used.â The free factor incorporates ethnic group.â The reliant factors incorporate understanding of racial segregation, sex (guys and females), nearness of an observer, protection, conjugal status, and so on. Audit of Literature In what way(s) does the writing audit bolster the requirement for this examination?  â â â â â â â â â â The writing acquired during the investigation just exhibits the different variables that may drag out the pre-clinic delay in African-Americans.â These components are anyway not explicit to the African-American gathering only.â Further examinations are expected to show how comparative elements could assume a job in dragging out the pre-emergency clinic delay in other racial gatherings. Does the survey of writing guide you to the investigation?  â â â â â â â â â â The audit of the writing guides to the study.â The survey exhibits the present frequency and mortality situation of intense myocardial localized necrosis in the African-American race.â It additionally exhibits the requirement for guaranteed reperfusion treatment.â The examination likewise shows how people of the African-American race are at a more serious danger of creating intense myocardial dead tissue than Whites.â However, more subtleties should be given. Are there existing holes in the writing recognized by the author(s)?  â â â â â â â â â â No, the holes in the writing are not recognized by the author.â The writer could have likewise attempted to examine different components that could assume a significant job in drawing out pre-clinic defers, for example, instructive levels, financial status, urban/provincial gap, and so forth. Hypothetical/Conceptual Framework Does the examination have an applied or hypothetical system? Assuming this is the case, quickly depict the model or system?  â â â â â â â â â â The investigation depends on a calculated framework.â The system portrays a few components related with delayed pre-medical clinic defer, for example, ethnic gathering, sex, general wellbeing status, protection status, conjugal status, etc.â These factors can't be plainly characterized, and just the conceivable job they play, can be depicted. Is a method of reasoning expressed for the calculated/hypothetical structure? Clarify  â â â â â â â â â â The different components related with delayed pre-medical clinic delay incorporate sex, ethnic gathering, general wellbeing status, protection position, etc.â As these can't be plainly characterized and just their potential jobs are characterized, a calculated structure is proposed. Ethodological perspectives Research plan What study configuration is utilized?  â â â â â â â â â â An illustrative plan is being utilized. In what way(s) is the structure utilized a proper one?  â â â â â â â â â â The creator is defending a phenomenon.â Certain factors are being contemplated which can be resolved before and later in time. Were pilot study discoveries used to plan the significant examination? No, pilot examines were not being used.â However, references were being made to past investigations. Name and portray in any event two dangers to the interior legitimacy of the examination structure.  â â â â â â â â â â The two dangers to the inner legitimacy of the investigation configuration incorporate history danger (in which some notable occasion has happened which makes the individual mindful) and testing danger (in which some type of pretest may make the individual mindful of any comparable tests in future). Name and portray in any event two dangers to the outside legitimacy of the investigation plan.  â â â â â â â â â â Three dangers to the outside legitimacy of the examination configuration incorporate various individuals (aftereffects of the investigation might be because of surprising individuals), better places (were maybe the instructive foundation was extraordinary) or diverse time (at which the occurrence of intense myocardial dead tissue were higher than ordinary). What are the superfluous factors in this examination? How are they being controlled for in this investigation?  â â â â â â â â â â The incidental factors in this examination are the timeframe between the beginning of indications of intense myocardial localized necrosis and arrangement of reperfusion therapy.â African-Americans take altogether longer than whites in looking for treatment for the manifestations of intense myocardial dead tissue (3.2 hours to 2 hours). Target Population, Sample, and Setting Who is the objective populace for the investigation?  â â â â â â â â â â The objective populace of the examination is African-Americans who had intense myocardial localized necrosis. What inspecting technique was utilized?  â â â â â â â â â â Quota testing is being utilized in this study.â The stratums of the populace that have the measures are selected.â From this layer, comfort or judgment is utilized to choose the 64 subjects for the examination. What are the example consideration and avoidance measures? If not expressed, what might you say they are? Consideration models †African-Americans, who had intense myocardial infar

Friday, August 14, 2020

Mind the Gap (again)

Mind the Gap (again) Im currently in Indianapolis, busy with the Intel International Science Engineering Fair (ISEF). An entry about ISEF with photos is coming when I get a chance, but in the meantime, this is a good time to talk about the possibility of deferring admission, also known as taking a gap year. In the interests of time, Im going to reprint an entry (edited slightly) from last year about an Associated Press article: The Associated Press has a nice story about gap years that has been picked up by news organizations across the country. I first saw it at cnn.com/education, but its been in newspapers and on websites from Kentucky.com to SanLuisObispo.com. You can read the story yourself here, but Ill pull out some choice quotes below for comment. Many college admissions officers support the idea [of deferring admission for a year or two]. While cautioning that a gap year between high school and college isnt for everyone and that just goofing off isnt worthwhile they say many students who take one return more confident and self-aware. [] Generally, schools make students submit a proposal beyond lying on the beach, but often little more is required. The University of Chicago says it will grant deferrals for almost any reason as long as students dont apply elsewhere. Its reached the point where a lot of us in admissions are talking about ways to get students to just kind of relax, said Martha Merrill, dean of admission and financial aid at Connecticut College. We at MIT are among those college admissions officers who are supportive of students taking a gap year. And, like the University of Chicago (and many other schools), were happy to grant deferrals to most any proposal you might have. Also, we agree with Connecticut Colleges Martha Merrill as youve probably read on these blogs, were quite interested in finding ways of making college admissions and the high school to college transition less stressful and frenzied. If you are a member of the Class of 2010 and would like to request a one-year (or sometimes two-year) deferral from starting at MIT, you can send a letter outlining your plans to our office: Office of AdmissionsMassachusetts Institute of Technology77 Massachusetts Avenue, Room 3-108Cambridge, MA 02139-4307 Gap year is a bit of a loaded term, I think, with images of British aristocracy vacationing in the south of France coming to mind. But during my years in admissions, Ive seen students take some time before starting MIT for many great reasons. For example, one of my favorite students spent a year as an EMT in Israel before his freshman year. This gave him a lot of perspective on the world, and when he got his first bad grade at MIT, he knew that it wasnt a disaster, but rather an indication that he might want to reexamine his study habits and try a little harder next time. No crisis. Ultimately, his impact on MIT and the students around him was great, and his mentorship, with the help of his gap years perspective, was invaluable to many students here. The article also addresses the different kinds of gap years: Gap years need not be a luxury for the rich. Some students use them to earn money for school. Many programs offer scholarships or compensation for labor; AmeriCorps offers a living allowance and education funding. Reardon says anyone would be hard-pressed during a gap year to spend the $30,000 or more many of them would be paying for college. Im not writing to say that all students should take some time off before starting college. But I do think that there is a bit of a stigma about such plans in many areas of the country, a stigma that should be eliminated. The AP writes: In the United States, however, experts say the increasing stress of college admissions makes parents nervous about any kind of unusual path. These are families that somehow see this as not part of the grand plan, said Gail Reardon, who founded a Boston company, Taking Off, that helps students plan gap years. Adds Lee Stetson, dean of admissions at the University of Pennsylvania: Not wanting to break stride is the American way. [] I dont think theres any rational explanation to just run to college, [Gerrit Lansing, a student who took a gap year] said. Theres no reason. Its just what everyone does. The bottom line here is that it is okay to slow down. Life, college, career its not a race. Post Tagged #gap year

Sunday, May 24, 2020

Pandora s Box And The Everlasting Quest Essay - 2141 Words

Pandora’s Box and the Everlasting Quest to Immortality It was Carl Sagan in his 1998 book, Billions Billons: Thoughts of Life and Death at the Brink of the Millennium, which moved audiences with powerful words of wisdom and quotes that stained memories with each page. Sagan announced, â€Å"I would love to believe that when I die I will live again, that some thinking, feeling, remembering part of me will continue. But as much as I want to believe that, and despite the ancient and worldwide cultural traditions that assert an afterlife, I know of nothing to suggest that it is more than wishful thinking.† (Sagan, 1998). His wish is among millions; Arguably one of the world’s everlasting wishes to be able to master immortality and live forever. One can only wonder if Carl Sagan knew about human cloning when he wrote this novel. Over 46 countries, 23% of the world, have illegalized some kind of embryo research and/or human reproductive cloning (Matthews, 2007). While one can imagine the different reasons as to why, an expande d mindset can simultaneously wonder why not. Due to the different elements of our modern world now, there are many valid arguments for and against cloning—and they all deserve to be analyzed thoroughly. Human cloning is the creation of an identical entity of an existing being through means of copying DNA and or cloned tissue (Science Daily.) Reproductive cloning being something familiar to the nation for a little more than a century, was first introduced byShow MoreRelatedThe Is The Goddess Of Wisdom And I Think About God2057 Words   |  9 PagesDillon Tang Aliso Viejo Middle School 1.The twelve Olympians gain control of the universe by tricking Cronus into swallowing a stone instead of Zeus. He then forces Cronus to disgorge Zeus s siblings along with the rock. After gaining his siblings back, a terrible war is started between Zeus and Cronus. Cronus is helped by his brother Titans while Zeus is helped by his siblings and others. Zeus is able to win the war because he was able to release the hundred-handed monsters that fought for

Wednesday, May 13, 2020

Attention Deficit Hyperactivity Disorder . Chance Dearman.

Attention Deficit Hyperactivity Disorder Chance Dearman Mississippi Gulf Coast Community College Introduction Attention Deficit Hyperactivity Disorder, also known as ADHD, is a neurobehavioral disorder that develops during childhood and can continue through adulthood. ADHD’s characteristics include inappropriate levels of inattention, impulsivity and motor overactivity. It appears to be the most common childhood behavior disorder today with an estimate of 3-7% of school-aged having ADHD. (Miller, N.J., Thompson, R. 2013). ADHD has had several names over the years. It has been known as minimal brain damage, minimal brain dysfunction and hyperkinetic reaction. (Peacock, J. 2002). ADHD impacts the lives of†¦show more content†¦The individual must also have six or more symptoms of hyperactivity and impulsivity. These symptoms could be unable to remain seated, running or climbing when it is inappropriate, unable to play quietly, talks too much, answers questions abruptly, but not limited to other hyper and impulsive traits. The symptoms must be presented long enough to be disruptive and inappropriate to the patient’s developmental level and some of the symptoms must begin before seven years of age. The symptoms also should not be linked to some other condition or personality disorder. (Funk Wagnall’s New World Encyclopedia, 1p. 1. 2016). There is still much debate in media and the medical field regarding ADHD, presenting challenges, consequently remaining a diagnosis that is contested socially. (Tatlow-Golden, M., Prihodova, L., Gavin, B., Cullen, W., McNicholas, F. 2016). Causes Many have theorized about the causes of ADHD over the years. Among those theories, it is believed that poor schools, extra sugar intake, bad parenting or injuries to the head caused ADHD. There have been numerous studies done that showed a small or no support at all to for these theories. (Peacock, J. 2002). It is believed that ADHD is biological, but the

Wednesday, May 6, 2020

LIfe Goals Free Essays

Considering your lifetime goals, discuss how your current and future academic and extra-curricular activities might help you achieve your goals I left college for a year to come back home and work. At the time that I left school I didn’t think that it was for me. I was working my butt off at school every day with no reward. We will write a custom essay sample on LIfe Goals or any similar topic only for you Order Now At times I felt as if it was all for nothing. I didn’t have a Job, I needed money and I stayed stressed out and bogged down with all different types of coursework. I just felt that my talents and effort could be put to better use elsewhere. I felt that if I dropped out and became employed full time that that situation would better suit me. However, after having had taken the working man’s route and still barely making ends meet I feel like I made an irrational decision by leaving college. I also found out that a college graduate has the potential to make up to a million more dollars in their lifetime as opposed to those with only a high school diploma. That tiny bit of information was enough to change my mind and lead me towards wanting to get back into school. I made a hasty decision in leaving school in the first place. I was more concerned about my current living situation Instead of being focused on long term goals and how successful I wanted to be later on In life. I guess I can say that I had a little growing up to do. Now I can confidently say that I’m more focused than Eve ever been In my entire life and that nothing will hinder me from becoming successful. How to cite LIfe Goals, Essays Life Goals Free Essays There are many goals in my life that I would love to achieve. I am only 15 years old so I can’t write as much as someone twice my age so to say, but I strictly know my high school goals, college goals, career goals, and personal goals. As a 15 year old I have a lot already planned out so I will soon see how close I follow my goals. We will write a custom essay sample on Life Goals or any similar topic only for you Order Now My first and most important high school goal I have is to finish school with a G. P. A. 3. 8 or higher. I can not stress enough how important this goal is to me, for this goal will enable me to a higher possibility of getting into the college of my choice.If I fail to complete this goal I will have to apply to less prestigious colleges, which will not be the best for my future career and personal goals. Freshman year I finished with a 3. 8 so that means I am already on the right path to maintaining a 3. 8, but that really isn’t my goal that’s just the lowest G. P. A. I will accept I really am aiming for a 4. 0 or higher due to my advanced placement classes. I am most confident that I will be able to reach this goal with the help from teachers and family they will be a main factor in my high school career.There are still two more very important years of my high school life so I must study hard and work hard to reach this goal. This next goal has already been in my head since 8th grade I can say I am quite the worry wart, this goal is getting high SAT scores or ACT depending on what the college will require. So far I have taken the PSAT (preliminary SAT) to help me maintain and focus on this specific goal. Taking the PSAT has opened me up to what the SAT will be like in my junior year, also I have bought some practice SAT books to help my study.AVID is going to be a huge factor for my SAT prep I’ve been told that junior year in AVID Is all about SAT prep, so that will be a big step ahead of other competitors trying to attend the same college of my choice. This test will either make or break my college application having a high SAT score makes the chance of getting into a competitive college even higher. I still have to take the SAT and study for it every chance I get. Getting into a prestigious medical school is my number one college goal.Of course I will have to attend a four year college before I do this, but I hope to get into the most competitive medical school I can. By reaching and achieving this goal it will make my career goals easier to overcome. I have started to research different medical schools also I have been focused on the medical schools with an accelerated program. To achieve this goal I have I will have to get my bachelors and master degrees, then I will continue on to accept my medical doctorate.I have talked to doctors about what college they went to and how long it took them to finish the accelerated program if they chose that option. I still need to go to college and be accepted into a medical school. After I receive my medical doctorate I would like to continue on and study a specialty specifically in dermatology which will allow me to say I’m a certified doctor in the medicine. This will also enable me to open a medical practice just for dermatology and guide patients with the correct medicine, creams, face scrub etc†¦In the ninth grade I did a project in Biology on dermatologist and I had to go around town and interview the local dermatologist this opened my eyes to what I would like to do with my life. I furthered my study after this project and this practice really caught my eye so to say, also my mom and I have came close friends with a dermatologist in town. I still need to go to college get my Bachelors degree and Masters then I have to get my M. D. then finally I could start my studies in dermatology!My sayings or morals that I live by are what my parents have been telling me my whole life, I live my personal life by hard work and respect these are the goals I would like to always have and live my life by. By working hard and respecting everything I feel like I will go far in life and do great things. The only way I will get to college is by hard work and respecting my teachers that take their time to lecture, show examples, and actually give time after school to give extra help.Everything I do in life I respect and I do it to the fullest at least I try to, not everything I do will be 100 percent accurate or always right, but I will take the time to get it right the next time. By having respect I will receive respect back and actually have people I could ask for help and get an eligible answer for my question. These are the two most important ideas I feel everyone should live by. My second personal goal is to when I actually have one of my own is to spend a lot of time with my family.This flashes back to my first personal goal by working hard I will most likely succeed in progressive career where I could set my own work hours and take vacations with my family. This goal will mean a whole lot more once I actually have a family of my own, but I would like to do as much as I can to be the best father and husband also to be supportive of everyone in my family. That is my reasoning on how to have a successful family with not as much stress as most family’s have. All in all these goals are all equal in importance to me, they will help me go places in life and help me achieve great things.I hope I achieve my goal of my grade point average then also get a high SAT score. Getting into medical school will broaden my career choice and also studying dermatology will choose my medical practice that I will embark on. Working hard and having respect for everything I do and say will make me a man people look up to and would like to be around, also having family time when I am older will make myself be the best father figure and husband for my wife and kids. Those are all my life goals that I would like to achieve in my future. How to cite Life Goals, Essays

Sunday, May 3, 2020

Marketing Strategy Nissan Leaf †Free Samples to Students

Question: Discuss about the Marketing Strategy for Nissan Leaf. Answer: Introduction Nissan Leaf is a creative and innovative initiative by Nissan. There are competitors for this car so the marketing director needs to identify them and accordingly, promote this car. Nissan Leaf is different in terms of looks and performance so the organization can promote the same. Nissan leaf was well aware of the competition in the open market as the competitors are also planning to launch electric vehicle. BMW, Opel, Volkswagen, Mitsubishi, Peugeot, Citroen, Chevrolet, Mercedes Benz, Tesla Motors and Hybrids were few of the car manufacturers who were also planning to launch electric vehicle. The vehicle manufacturers were planning to manufacture small cars, for individual use (Jorge 2016). Nissan leaf wanted to differ and hence, they were planning to launch a big family car and at the same time, the cost of the car was also well taken care, unlike other car manufacturers (Kidron 2013). Charging of electric vehicles would be one of the biggest challenges that the users would face. The car manufacturer will also have to ensure that fuel stations are put in place so that the users can charge their vehicle on the way rather than charging the car at home, before they start with their journey. Secondly, Nissan wasnt a German company, but Germans prefer to buy German products only so in this situation, the team was scared if the driver would buy green car, which is not German made. Finally, electric vehicles may sound scary to many users as the drivers have never used it in the past and also the customers may feel that they would be stranded in the road if the battery dies (Juani 2014). Internal Market Analysis The CEO Carlos Ghosn believed that Zero Carbon emission is the future of cars because of the raising awareness on climate change and at the same time, the oil prices are also increasing drastically. The CEO believed that electric vehicle would be the future and Nissan Leaf would get the benefit of first mover in the market. The organization believed that by 2020, at least 10% of the car market would consist of electric vehicle and hence, they invested the companys complete R D budget in inventing the electric vehicle (Lin 2014). Nissan Leaf would be sedan with 5-seater. It would also possess electric motor with 80 Kilowatt power and it would offer 110 horsepower. The power would be drawn from Lithium-ion battery. The battery was very inexpensive and the cost of the battery was equivalent to half of the cost of the complete vehicle. The car was capable enough to speed up to 160 km/hr. Charging the battery would be simple as one can use 110 volt, 220 volt, or 440 volt source. The car would also have a special battery that can charge the car up to 80% in just 30 minutes (Kunle 2013). Electric vehicle naturally doesnt emit any sound but Nissan Leaf had artificial noise creator fitted in it so that people can be aware of the car coming up and this was safety feature considering the pedestrians (Katou 2015). Target Market The marketing director was very clear on the segments that would show interest in the car and hence, he wanted the team to concentrate on those segments only. In all the segments, Nissan Leaf would be bought by customers who are concerned about the environment and also customers who are willing to explore new technologies available in the market. Few of the segments that would be targeted for Nissan Leaf are as follows: - The first target market would be individuals who are buying car for their personal use. There would be customers who are more concerned about the environment and at the same time, these customers will explore all the possible features before they make a decision to buy the car (Lin 2014). Women would be targeted to sell Nissan Leaf. Women would be more concerned about the environment and hence, they would love to drive a car that doesnt use gasoline. Apart from that, if females are looking for cars to use for short drive then this is the best possible option. Nissan Leaf would also be preferred by corporate buyer as in Germany, at least million cars are leased to corporate. These corporate buyers would use Nissan Leaf as fleet and this will allow the corporate organization to show their responsibility towards the environment (Rolim 2013). Positioning Strategy Positioning strategy of Nissan Leaf would be based on the benefits that they offer to the customers. Few of the positioning pointers that would be used by Nissan Leaf are as follows: - Green First and foremost, the vehicle would be placed as a green vehicle as it would reduce the carbon emissions. Economical Nissan Leaf is expecting subsidies from the government and the price of the car would be cheaper than that of the other cars. Apart from that, maintenance and fuel cost of Nissan Leaf would be very cheap. Convenient This car is convenient as it is better than that of the competitors. The car can also be drove at the speed of 160 Km/hr and hence, this can be used by any car lover. Easy to use The car is easy is recharge and also maintain. The car can be recharged at home. The user need not put in any special efforts to maintain or charge the car. Warranty The traditional cars offers a warranty of 23 years, while Nissan Leaf would offer a warranty of 5 years. Most of the customers would be anxious about the technology but this anxiousness would be reduced while they would be using their car under warranty (Sharma 2014). Product and Pricing strategy With regards to the product strategy, the CEO was clear that the car would be manufactured in Japan and the same would be offered to the international market as well. The organization believed that this is the need of the hour and hence, individual users may also prefer to buy this car and contribute to the environment. The cost of the battery is half of the cars cost and hence, the user may find this to be expensive than that of the other vehicles in the market. The cost of Nissan Leaf is expected to 33,315 Euros (including taxes). Over and above, the government may offer a subsidy of 5000 to the car buyers and hence, this will be beneficial. In the near future, the battery would be made available on lease so this can also be considered as a cost benefit by the buyer (Ogunyemi 2014). The organization was dependent on the dealers for the sale of car. In Germany, Nissan has access to more than 620 dealers so these dealers would promote the sales of Nissan Leaf as well. The marketing director would pay special incentives to the dealers to sell their cars in the market. To start with, the marketing would be opting for push strategy so that car lovers are aware of the existence of this car. Word of mouth communication would be the most effective mode of communication that can be used by any marketer. The marketing team will also have to ensure that they create maximum visibility of the product so that the customers are aware of the new product available in the market. To increase the visibility of the car, Magazine, TV, newspaper, online and billboard advertisements would be used by Nissan Leaf (Saini 2013). Utilization of marketing budget Mode Cost (in Lakhs - Euros) Billboard Advertisements 2.0 Magazines 3.0 Television advertisements 13.0 Newspapers 3.0 Online (Email Marketing, SEO marketing and website) 4.0 Total 25.0 Conclusion Nissan leaf will have to promote the car appropriately so that they can reach out to the customers. Also they will have to ensure that the customers are motivated to buy Green car, rather than being concerned about the origin of the car. 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